Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily.

Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads.

Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in mind that there are several ways to measure your return; for example, you could choose to use revenue or customer retention as a metric. This guide is very ROI (Return On Investment) focused, and it is designed to help you fine-tune your Facebook PPC campaigns.

1. Set Up Your Facebook Pixel

If you take anything away from this guide, let it be this tip. Setting up a Facebook Pixel is one of the most important things you can do for your marketing campaigns. A pixel will help you build better campaigns in the future, while also helping you get more value out of your current marketing efforts.

While it may sound a bit complicated, a Facebook Pixel is simply a small string of code you place in the HTML of your website. By placing and triggering non-intrusive cookies, the pixel tracks users as they engage with your site and ads”.

10 Facebook PPC Tips to Make Your Life Easier

Small Business Trends

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