Social media sites are quite influential in today’s marketing arena. The first thing that most Internet users prefer to do in the day is to check their social media updates. Looking at the number of users (2.56 billion global mobile social media users) it is crucial for marketers to have a great social media marketing strategy.

Entrepreneur columnist Alfred Lua has published a comprehensive five-step guide to developing a social media strategy.

Lua says, “When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing strategy could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media strategy — the data and research and personal experience behind what works on social media.

Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here”.

How to Create a Social Media Marketing Strategy From Scratch


You May Also Like These Topics...

Social Media Analytics: The Ultimate Guide [Guide]

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. HubSpot has published ‘Social Media Analytics: The Ultimate Guide’ highlighting the importance of social media analytics and how to implement a strategy that works for your business. The HubSpot team says, “Social […]

Sharing is caring

What Is a Marketing Strategy and Why Do I Need One? [Answered]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy. The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this […]

Sharing is caring

Using Scarcity in Marketing: A Roadmap to Higher Conversions [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using Scarcity in Marketing: A Roadmap to Higher Conversions’ featuring Dr. Mindy Weinstein. The SME team says, “Want to drive more sales? Wondering how to convince people to act on your offer immediately? Discover how to use scarcity to improve your […]

Sharing is caring

Social Media Strategies to Connect with Your B2C Audience [Video]

Neil Patel has published a new video ‘Social Media Strategies to Connect with Your B2C Audience’ featuring useful social media strategies to grow your business. He says, “In today’s world, social media has become a powerful tool for businesses to connect with their customers and drive sales. Today, we’ll be discussing some of the top […]

Sharing is caring
Sharing is caring