Social media sites are quite influential in today’s marketing arena. The first thing that most Internet users prefer to do in the day is to check their social media updates. Looking at the number of users (2.56 billion global mobile social media users) it is crucial for marketers to have a great social media marketing strategy.

Entrepreneur columnist Alfred Lua has published a comprehensive five-step guide to developing a social media strategy.

Lua says, “When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing strategy could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media strategy — the data and research and personal experience behind what works on social media.

Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here”.

How to Create a Social Media Marketing Strategy From Scratch


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