Latest News

Econsultancy is hosting the ‘Digital Leadership Bootcamp’ in Singapore onOctober 25-27. This 3-day course is designed for professionals who have an advanced understanding of marketing and at least an intermediate understanding of digital marketing. This course will be handled by Damien Cummings, Econsultancy’s Entrepreneur-in-Residence... [Read more]

ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability. The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are... [Read more]

User-generated content is a valuable resource for the marketers to prove their authenticity and credibility online. UGC helps them secure good SEO rankings as well as it works as a promotional tool. CMI’s Aaron Agius has shared an article focused on how marketers can make user-generated content a part of their content marketing strategy. Agius... [Read more]

Link building is an important aspect of the marketing. Natural and quality links help you get credibility for your content and the website. CMI contributor Julia McCoy has shared four tips to help marketers secure natural and high-quality links for their content. McCoy says, “By committing to earning instead of building, you no longer have to... [Read more]

In marketing, performance analysis of your campaigns helps your find out its effectiveness. Such analysis helps you plan out your further campaigns. In the process of marketing campaign analysis marketers make mistakes sometimes which leads to wrong interpretations. Entrepreneur’s VIP contributor Jayson DeMers has shared seven most common marketing... [Read more]

For marketers it is extremely important to measure their SEO efforts. Search engines keep updating their algorithms and to fit into the new requirements you should change your SEO techniques. Entrepreneur columnist Dan Antonelli has shared some strategies to help marketers grate their SEO performance. Antonelli says, When you’re spending good money... [Read more]

Entrepreneur team has published a video featuring Neil Patel talking on how to learn online marketing. Entrepreneur team says, “Marketing is an essential part of any growing business. If you want to teach yourself the craft, either to implement marketing strategies yourself or to know who will make a great hire, but you don’t know where... [Read more]

Content Marketing Institute is hosting a webinar on ‘Shifting Out of Content Overdrive’ on Wednesday, November 8 at 2.00 pm EDT. The webinar will reveal the planning process of CMI and CMWorld’s content marketing efforts. CMI team says, “Many people tell us that Content Marketing World inspires them to take action … but what... [Read more]

Lead generation and converting leads into opportunities are the common challenges salespeople face today. It is a process where the representatives need to keep themselves motivated and ready to contact new prospects. Many people see sales as a tedious process too since the results are not seen immediately. Forbes contributor Brenda Stoltz has shared... [Read more]

An effective local SEO strategy can help you drive more people to your store. According to a HubSpot research, 50% of consumers who conducted a local search visited a store within a day. Forbes contributor Jayson DeMers has published an article sharing tips to create local content for local SEO. On how to create local content, DeMers says, “There... [Read more]

Forrester is hosting a webinar on ‘Measure Marketing Engagement Right Or Not At All’ on Thursday, October 5 at 11 am ET. This webinar will help understand the importance of measuring engagement and major obstacles that marketers face. The Forrester team says, “Marketing engagement measurement is something most marketers say they do,... [Read more]

Kissmetrics is hosting a webinar on ‘The Ultimate Growth Marketing Stack’ on Thursday, October 5 at 10.00 am PT. The webinar will guide attendees on how they can improve their marketing efforts and sales. The Kissmetrics team says, “With 6,000+ tools to choose from, marketers are experiencing a “Stackapocalypse.” Cut through... [Read more]