Forrester: Online holiday retail sales to grow by 12% in 2017
Forrester has published a new report titled ‘US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail’. The report states that the US online holiday retail sales will grow by 12% in 2017.
In 2017, the total number of holiday shoppers will increase by 3% compared to last year. They will spend an average of $689 online.
Here’s what Forrester team says about the report:
Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every part of the shopping journey to win, serve, and retain empowered customers during this short make-or-break revenue period. This report outlines highlights of the outlook for US online holiday retail sales. We also review four areas that digital business pros must tend to in the last four to six weeks before their first holiday campaign launches.
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