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Thursday, June 20, 2024

How Marketers Can Navigate a World Minus Cookies [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels. George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards. It might be easier to understand after listening to data privacy expert Jodi Daniels describe the nature of a cookie using a metaphor that host George B. Thomas calls “creepy.” “The general essence of a cookie is some little tracking piece,”... [...]

2023 Complete Blogging Strategy [Video]

Income School has published a new video ‘2023 Complete Blogging Strategy’ featuring useful tips to achieve blogging success in 2023. The Income School team says, “This is our complete process we use to start blogs and get them monetized in 24 months. And this time we’re going to cover what’s changing in 2023 ESPECIALLY with AI.” [/soc_align]  [...]

Facebook Automated Rules You Should Try

Facebook automated rules empower advertisers to automate routine campaign management tasks, saving time and enabling a proactive approach to optimization. WordStream contributor Brett McHale has published an article featuring three time-saving Facebook automated rules to try. He says, “Advertisers can elect to use automated rules for a variety of reasons, whether it be for tighter budget control, ad optimization, or ensuring audience saturation is reduced. Implementing automated rules can have a profound impact on the efficiency of your Meta Ads account and its ability to deliver quality... [...]

Self Publishing Empire: Self-publishing is changing #ad

Alessandro Zamboni releases Self Publishing Empire to the online marketplace today. It contains new tools and training to make you a successful self-publisher. People have been self-publishing information for 100 years or more. When your editor was a boy, on the the popular self-published books was Charles Atlas’s body building training explaining how he changed from being a “97-pound weakling” into an award-winning body builder using what he called his “dynamic tension” method. As a Smithsonian Magazine article reports, he was one of the most successful self-publishers... [...]

HubSpot Highlights New Marketing Jobs That Could Focus on AI

HubSpot contributor has published an article featuring new marketing jobs that could focus on AI. Erica Santiago says, “The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy. However, if the technology is new to a company or brand, there may not be any employees on the team who know how to train AI. As a result, many marketing and business leaders are hiring people to train the technology. For example, the job listing below... [...]

Marketing 101: The Ultimate Guide for Beginners [Guide]

HubSpot has published ‘Marketing 101: The Ultimate Guide for Beginners‘ to help new marketers. says, “The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels If you’re just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience. This can be blog posts, videos, podcasts, e-books, and... [...]

Advancing Your Career As An Inhouse SEO [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Advancing Your Career As An Inhouse SEO’ featuring Anna Berlin. The Rank Ranger team says, “There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? That’s what we’re discussing today with a lady who began her career as a social science mythologist. Data hygiene has been the thread through her 15-plus years in website development and digital growth strategy. She is currently the Senior Technical... [...]

Your Guide to Using Linkedin for Marketing

LinkedIn is a unique platform that has been facilitating strong communication between professionals. It also offers great marketing opportunities for businesses. Search Engine Journal contributor Kristi Hines has published an article on how to use LinkedIn for marketing. She says, “If you’re new to LinkedIn, work colleagues (past and present) and alumni are the easiest connections to make. LinkedIn will recommend more people to connect with as you grow your audience based on common connections and interests. Keep It Professional LinkedIn caters to people who are serious about making professional connections.... [...]

Using ChatGPT to Improve SEO

ChatGPT is a large language model-based chatbot developed by OpenAI and launched on November 30, 2022, notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used. MOZ contributor Zach Edelstein has published an article featuring six ways to use ChatGPT to improve your SEO. He says, “In this article, I want to highlight some ways that free AI tools like ChatGPT can help SEO’s with all sorts of other tasks, other than creating content. There are a wide range of things that SEOs do everyday that can significantly... [...]

Data Storytelling: Skills and Elements [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Data Storytelling: Skills and Elements’ featuring Lazarina Stoy. The MOZ team says, “Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.” MOZ  [...]

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