Content Marketing Institute’s ‘MasterTHIS: Content Strategy’ webinar is available on demand. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your workflow A 7-step roadmap to... [...]

Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, August 21, 2024, at 1.00 pm ET. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Why Should SEOs Measure Brand?’ featuring Tom Capper. In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Map Your Keywords to the Buyer’s Journey and User Intent’ featuring Rejoice Ojiaku. The MOZ team says, “Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Identifying, Fixing, and Preventing Cannibalization’ featuring Jon Earnshaw. The MOZ team says, “In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.” <MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Site Architecture for Resource & Content Libraries’ featuring Kavi Kardos. The MOZ team says, “Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Site Architecture Optimization for Seasonality’ featuring Areej AbuAli. The MOZ team says, “Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Data Storytelling: Skills and Elements’ featuring Lazarina Stoy. The MOZ team says, “Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How SEOs and UX Designers Can Work Better Together’ featuring Helen Pollitt. The MOZ team says, “This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers’ priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How SEOs and Content Writers Can Work Better Together’ featuring Helen Pollitt. The MOZ team says, “This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.” MOZ  [...]