ChatGPT is a large language model-based chatbot developed by OpenAI and launched on November 30, 2022, notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used.

MOZ contributor Zach Edelstein has published an article featuring six ways to use ChatGPT to improve your SEO.

He says, “In this article, I want to highlight some ways that free AI tools like ChatGPT can help SEO’s with all sorts of other tasks, other than creating content. There are a wide range of things that SEOs do everyday that can significantly be sped up or even completely done by free AI tools like ChatGPT. These can range from On-Page SEO optimizations to Technical SEO projects.

Let’s get into it.

1. Create Schema markup

Perhaps the most straightforward way in which tools like ChatGPT can simplify our work as SEOs is by writing schema markup for us. I will keep this section short, as the process in itself is fairly straightforward.

How to Use AI to Create Schema Markup

  1. Write a ChatGPT prompt that describes the schema you want to create, and for which page.

  2. QA the results and run them through a Schema validating tool.

  3. Implement the schema. Submit your URL to Google.

  4. That’s it!

Remember, ChatGPT typically will not visit a URL for you, so you will need to paste the entire text of your page in the prompt.”

6 Ways ChatGPT Can Improve Your SEO


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