How Marketers Can Navigate a World Minus Cookies [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels. George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards. It might be easier to understand after listening to data privacy expert Jodi Daniels describe the nature of a cookie using a metaphor that host George B. Thomas calls “creepy.” “The general essence of a cookie is some little tracking piece,”... [...]