Martin Beck says, “Pinterest is different. Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview on stage at the IAB Mixx conference in New York this week. And […]
Monthly Archives: September 2015
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “26 Truths About Me and Convince and Convert″.
The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.
Rainmaker team says, “Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod Morris and Demian Farnworth (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with […]
Larry Alton says, “From the outside looking in, social media and SEO look like separate aspects of Internet marketing but there’s a very real connection. Identifying where one starts and the other stops is sometimes impossible. Social media’s relationship to SEO. When examining the relationship between social media and SEO, you’ll hear industry experts discuss correlation vs. causation. […]
Lindsay Kolowich says, “Cool topic? Check. Compelling research? Check. Accurate data? Check, check. When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it. So, what’s the secret? […]
Ben Davis says, “There are many companies reluctant to let their marketing execs have free reign with their owned and earned media. This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at […]
Carly Stec says, “40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress should know about. From […]
Roger C. Parker says, “The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More),offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach: Immediate – It removes the guesswork of choosing […]
‘Nonprofit Testing: How one small change led to 190% increase in clickthrough’ – ‘MarketingExperiments’ Blog
Ken Bowen says, “As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments, though, we have routinely discovered that with a proper understanding of customers, the smallest changes can often yield the biggest results. A recent test from our […]