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Tuesday, July 23, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ The Forrester Blog ’

‘Insights-Driven Businesses Will Make $1.2 Trillion In 2020. Wanna Join Them?’ – Forrester

Ted Schadler says, “You can’t win, serve, and retain powerful customers without being insights-driven. It’s one of the principles of customer obsession: customer-led, insights-driven, fast, and connected. So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years. We have identified 40 public companies […]

‘”Social Marketing” Strategies Are Holding You Back’ – Forrester

Mellisa Parrish says, “Social marketing is at a crossroads. The explosive popularity of social media over the last decade led many B2C marketers to launch social programs, often without any strategy or even an understanding of what they hoped to accomplish. Since then, nearly all marketers have jumped on the social media bandwagon launching Instagram […]

‘Insights-Driven Businesses Will Make $1.2 Trillion In 2020. Wanna Join Them?’ – Forrester

Ted Schadler says, “You can’t win, serve, and retain powerful customers without being insights-driven. It’s one of the principles of customer obsession: customer-led, insights-driven, fast, and connected. So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years. We have identified 40 public companies […]

‘You’re Not An Insights Driven Business – And It Really Hurts’ – Forrester

James McCormick says, “In Forrester’s new report, The Insights-Driven Business, my colleague’s Ted Schadler, Brian Hopkins and I have identified a predator: the insights-driven business. These businesses are vigorously applying insights to decisions and customer engagements at every opportunity. Their leaders really have a fundamental and emotional understanding of the value of insights to driving […]

‘Insights-Driven Business Are Stealing Your Customers’ – Forrester

Brian Hopkins says, “Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customer’s data to know them inside-out? Are customers flocking to you because you are […]

‘The Data Digest: What Pokémon Go Reveals About Evolving Consumers’ – Forrester

Anjali Lai says, “Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It wasn’t long before mysterious names like “Jigglypuff” and “Squirtle” peppered daily conversation, stampedes of mobile-obsessed gamers became commonplace, and augmented reality approached a tipping point. The future arrives faster than we […]

‘Mobile Search: It’s Different’ – Forrester

Jennifer Wise says, “Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and […]

‘Three Use Cases Illustrate the Power of Predictive Analytics In B2B Marketing’ – Forrester

Allison Snow says, “There are a number of predictive analytics firms dedicated to helping B2B revenue leaders examine their own successes and losses to inform everything from account selection to next-step action analysis and recommendation. Last year, Laura Ramos introduced them to us in her report, New Technologies Emerge To Help Unearth Buyer Insight From […]

‘Pokemon Go And The CMO’ – Forrester

George Colony says, “If you are the CMO of a large company, you are probably wondering what the hell Pokémon Go means. If you’re not up-to-date, this “played on a smartphone” game has taken the world by storm over the last three weeks. In the game you collect characters (a Pokémon) by physically travelling to […]

‘Unilever Buys Dollar Shave Club: The End Of The Mass Marketing Era?’ – Forrester

Jim Nail says, “When I read the news of Unilever buying Dollar Shave Club I couldn’t help but think of an advisory session I did for a big CPG firm with colleagues Melissa Parrish and Brigitte Majewski a few months ago. One big topic of conversation was how to build a brand today in a […]