Joe Kuchta says, “We’re taught to share at a young age. Kids who hoard their favorite toys are typically reprimanded and told to be less selfish. “Plays well with others” is an encouraging sign on a report card.Sadly, this cooperative spirit fell by the wayside when we created marketing agencies. People suddenly became overprotective of their team members, processes, ideas, and expertise. Agencies do it in the name of self-preservation, but this hoarding mentality causes them to stagnate by only sticking to what they already know. In the end, it’s a loss for clients.We need to... (Read More ...)