Ronell Smith says, “In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he’d done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at the next level, a texting, distracted driver plowed into the car he was driving, forever changing his life’s trajectory.

Today, Cleaves, paralyzed from the chest down as a result of the accident, serves as a tragic reminder of something as seemingly harmless as texting and driving can alter lives. It’s impossible to watch the video below and not immediately realize three important facts:

  1. Texting and driving is a big deal.
  2. This young man was unfairly robbed of his future”.

Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success

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