‘5 Tips for Creating Facebook App Ads That Drive Installs’ – HubSpot
Carly Stec says, “Facebook users are spending 14 hours per month using its mobile app, so this is the place to turn to if you want to drive downloads, adoption, and awareness of your mobile app.
In addition, Facebook touts one of the largest sets of data on people’s interests and hobbies, so it is especially useful for game developers and consumer-oriented brand apps that are looking to attract a new audience or target a specific niche. In addition, most app marketers have found the platform valuable. According to Forrester Research, 78% of marketers were either somewhat or very satisfied by the business value they have achieved through Facebook advertising — the highest among all ad networks.
Facebook is betting big on mobile — revenue from this souce represented 76% of its overall ad revenue for Q2 2015 — and you should too“.
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