Latest News
‘Why There’s No Perfect Time to Post on Facebook’ – Entrepreneur
Ash Read says, “There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a “best time” to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results. Related: 9 Powerful Time-Saving... [Read more]
‘Your Daily SEO Fix: The Keyword Research Edition’ – MOZ
Felicia Crawford says, “Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about... [Read more]
’25 Social Media Contest Ideas to Engage Your Customers’ – Small Business Trends
Annie Pilon says, “Want to engage customers online? Social media can be a great way to get your customers involved and really create conversations with your target audience. But you need something to actually get that engagement started. That’s where contests come in. There are plenty of different formats you can use for social media contests,... [Read more]
‘Here’s What 2016 Taught Us About Content Marketing and SEO’ – Entrepreneur
Brian Sutter says, “Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go. The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward. 1. We’re getting better at this. Good news first: The big story of content... [Read more]
‘Play Marketball: Turn Disconnected Teams Into High Performers’ – CMI
Andrea Fryrear says, “In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on statistical analyses rather than intuition to choose new players. Before General Manager Billy Beane turned a single metric — on-base plus slugging (OPS) — into his North Star for every... [Read more]
‘How retailers are capturing the loyalty of impulse shoppers’ – EConsultancy
Nikki Gilliland says, “According to research, loyalty schemes remain one of the best ways to lock in impulsive shoppers. This is because the ‘impulse-led shopper’ is someone who displays little brand loyalty during the browsing stage. However, if they do show allegiance, they can offer a brand huge returns over time. In fact, Rakuten suggests... [Read more]
‘7 SaaS KPIs You Need to Track in 2017’ – HubSpot
Ryan Malone says, “The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater... [Read more]
‘The Future Of Native Advertising for Brands and Publishers’ – Entrepreneur
Scott Ritcher says, “Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include: – Display ads – Video ads – Social ads – Native ads Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with... [Read more]
‘2017 Content Excellence Challenge: The March Prompts’ – Copyblogger
Sonia Simone says, “Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do this. The March... [Read more]
‘What You Can Learn About Marketing a Local Business – from Pokemon Go’ – Small Business Trends
Anita Campbell says, “News headlines blare “Pokemon craze takes over Houston park” and “Pokemon Go Is Influencing Baby Names” and “Bride stunned to discover her wedding venue was a Pokemon Go gym.” With headlines like that daily on your local news, it’s clear that the Pokemon Go mobile game has burrowed its way into American culture. Those... [Read more]
‘The Best Technology Tools for Content Marketing’ – Entrepreneur
Jacob Warwick says, “The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition. With all... [Read more]
‘Better Alternatives to “Expert Roundup”-Style Content’ – MOZ
MOZ team says, “You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content... [Read more]
