Scott Gerber says, “It’s hard to keep track of how customers are interacting with your company. Are you getting more leads from your Instagram posts or do your clients prefer to talk with someone directly via phone call? And how many people are remembering your marketing materials?

Customer relationship management programs help companies follow their prospects, tracking where they connect, where they lose interest and how often they buy products. However, there are a wide variety of programs, and not every one fits every industry or business.

Below, 13 members from YEC discuss their preferred CRM and why it works for them.

1. HubSpot

HubSpot is an easy yet powerful CRM tool that offers the same primary capabilities as a larger CRM without overcomplicating the process. Its automation systems and analytics help us to be more efficient in organizing and keeping track of prospects. Since integrating HubSpot into our marketing strategy, we have noticed a significant increase in our sales. – Stanley Meytin, True Film Production“.

13 CRM Tools to Help You Stay Connected to Your Customers

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