Latest News

Annie Pilon says, “Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for your small business, check out... [Read more]

Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming... [Read more]

Daniel Knowlton says, “Have you tried putting together a list of top industry influencers? Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience. This tutorial will walk you through the process. Though I focused on social... [Read more]

If you’re like most people who want to build an online business, at some point you will have had the goal of making what is called “passive income”. You want money to come in based on assets you have (such as a web site or social media account), rather than based on the number of hours you work. You do work once, with perhaps a little... [Read more]

Jordan Kasteler says, “You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately,... [Read more]

Patrick Kulp says, “Google, the internet’s biggest advertising company, may be building an ad blocker. The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday. Such a tool seems at odds with the company’s primary... [Read more]

Peter Minnium says, “In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems like an eternity on unmarked roads, he comes upon a farmer on a... [Read more]

Emily Collins says, “In the realm of multichannel customer communications, email is still king. It’s the easiest to send, it’s inexpensive and it’s the channel on which most marketers rely to connect with all kinds of customers. Email marketing is ingrained and inexpensive, but as a result, many marketers abuse it, defaulting to a routine... [Read more]

Kate Taylor Mighty says, “If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if... [Read more]

Marcus Tober says, “Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider? UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about... [Read more]

Sonia Simone says, “Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites... [Read more]

MOZ team says, “Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!”. Why Net Neutrality... [Read more]