Latest News

Dave Davies says, “There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load. Customer retention,... [Read more]

Anna Shirley says, “I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a very interesting... [Read more]

Shubhomita Bose says, “Everybody uses social media, but for different reasons. A new survey has attempted to decode the social media preferences of users belonging to different generations. Social Media Usage By Age According to data published by Personal Money Service, Gen Z users (aged 13-19) prefer seeing real people rather than celebrities... [Read more]

Kristen Gramigna says, “When you have an e-commerce business, successful marketing requires that you create a brand customers come to recognize, identify with and trust, just as they would a physical business they can visit and experience. Here are four marketing tips custom-designed for e-commerce businesses. 1. Personalize your marketing messages. You... [Read more]

James McQuivey says, “Another Friday lesson on corporate-speak. Last week I shared how wrong it is to be “right?” and I hope you are secretly forwarding that note to every offender in your organization. Today, I’m here to save you from the equally egregious word “alignment.” A seemingly simple word, one that baas... [Read more]

Laura Forer says, “Some 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing opportunities. Furthermore, 55% of time spent with online retail occurred on a mobile device, according to one study. That stat and more are highlighted in an infographic... [Read more]

Sophia Bernazzani says, “Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow a new social media... [Read more]

Stephen Moyers says, “If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy. Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now,... [Read more]

Nikki Gilliland says, “A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media. For travel brands, this means greater opportunity to engage and capture consumer interest. Here are some key insights from the research, along with a few examples of brands driving... [Read more]

Jodi Harris says, “One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known as your channel plan. This plan details where you will distribute your content and what you can expect to achieve by doing so. Many brands mistakenly assume that they need to post their content... [Read more]

Barry Schwartz says, “Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates... [Read more]

Karen Tiber Leland says, ““I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales. A recent study soon to be featured in the Journal of Marketing Research explores what... [Read more]