Latest News
‘Where We Are: The 2017 State of Content Marketing [Infographic]’ – HubSpot
Amanda Zantal-Wiener says, “”Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content... [Read more]
‘How We Ranked #1 for a High-Volume Keyword in Under 3 Months’ – MOZ
Dmitry Dragilev says, “It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used educational sales content to educate... [Read more]
With LinkedLoot, LinkedIn can be a source for more than leads #ad
Are you familiar with the name Greig Wells? Wells is a best selling author on how to use LinkedIn to dominate your niche. He has trained over 110,000 students worldwide, and has presented for Tony Robbins Business Mastery at conferences costing $5,000 to attend. He is a nationally recognized LinkedIn expert who has been mining gold from what has been... [Read more]
‘How Strategic Content Converts to Email Subscriptions and Sales’ – Copyblogger
Brian Clark says, “When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the... [Read more]
‘Brands On Social Crisis: “The Sky Is Falling!”‘ – Forrester
Jessica Liu says, “Much ink has been spilled over United Airlines’ latest public incident and social media’s role in rapidly spreading video of a passenger being dragged off an airplane. Today’s consumers are more polarized than ever and increasingly expressing their opinions and showing their own values in the way they spend... [Read more]
‘Three reasons why brands should improve their cross-channel marketing’ – EConsultancy
Jeff Rajeck says, “It is always a challenge for brand marketers to optimize campaigns, even in a single channel. Coordinating campaigns across many channels is even harder, though, according to a recent Econsultancy research report, produced in association with IBM Marketing Cloud. When asked whether their organisations ‘could effectively... [Read more]
‘In final earnings report, Yahoo beats Wall Street with $1.3B in revenue’ – Marketing Land
Greg Sterling says, “Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company went public in April 1996, 21 years ago. Revenues and earnings per share both beat expectations. The company reported revenues of $1.3 billion and adjusted earnings of $0.18, though revenue... [Read more]
‘Facebook’s renamed analytics tool now tracks Pages, in-store purchases’ – Marketing Land
Tim Peterson says, “Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics... [Read more]
‘7 Signs You Should Walk Away From a Prospect’ – HubSpot
Aja Frost says, “Walking away is hard. It’s especially hard when you’re walking away from a potential deal — after all, you’ve spent time, energy, and resources building a relationship, and giving up means you’ll have nothing to show for it. But in the long run, knowing when to walk away and disqualify a lead will make you far more... [Read more]
’10 Telling Examples of the Power of B2B Influencer Marketing’ – Entrepreneur
Murray Newlands says, “Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real question is: What... [Read more]
‘Eight ways to kill email bureaucracy in your organisation’ – EConsultancy
Ben Davis says, “We’ve hated internal email for so long, but only a few businesses have got rid of it altogether. Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient. 1. ‘Four sentences’ In a recent correspondence with... [Read more]
‘Bing Ads Editor gets Review Extension support, better keyword import & more’ – Search Engine Land
Greg Finn says, “A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Support of Review Extensions Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for... [Read more]
