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Here’s what you should know about utility marketing
Utility marketing is refers to a brand’s interaction with consumers at the moment of a non-commercial need, addresses their need, becomes a part of their life, and remains with them for when they’re ultimately ready to make a purchase.This marketing domain provides the marketers with an opportunity to stay connected with the consumers and then... [Read more]
Using online reviews to boost your marketing efforts
Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews.Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing.Scalco says, “While reviews are (almost always) inherently helpful for improving sales,... [Read more]
Research shows videos are ranked differently in Google & YouTube
Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms.Enge says, “Google’s goal is to deliver a result that causes you to get what you are looking... [Read more]
Keep working on JavaScript for getting more backlinks
For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile.Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript.Becker says, “Most SEMs are aware... [Read more]
Google paid search spend grew by 23% in Q2 2017
Merkle has released the Q2 2017 Digital Marketing Report. The report states that Google’s paid search spend grew by 23% in the quarter.More findingsGoogle search spending growth accelerated to 23% year-over-yearFacebook budgets grew faster than the online ad industry as a wholeGoogle Shopping and PLA format accounted for 51% of Google... [Read more]
‘Re-examining modern marketing structure’ Webinar, August 15
Digital Marketing Depo is hosting a webinar on ‘Organizing for Martech: Re-examining modern marketing structure’ on Tuesday, August 15 at 1.00 pm EDT. This webinar will help marketers learn how to break down traditional marketing silos through re-organization..The webinar attendees will also learn:Scott Brinker, Conference Chair, MarTech,... [Read more]
Research: 30 second videos are hot on Instagram
HubSpot has published an infographic covering ideal video length for various social platforms.According to the HubSpot data, marketers should create:30 second videos for Instagram45 second videos for Twitter1 minute videos for Facebook, and2 minute videos for YouTube.Clifford Chi says, “Video marketers know we lack patience. So they’re... [Read more]
What’s the best time to publish on social media
Publishing every piece of your content is a great idea but watching the perfect timing to put it online could be a wise decision.Entrepreneur contributor Lesya Liu has published an article advising marketers on what is the best time to publish on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.Liu says, “Strategic... [Read more]
Boost your Instagram sales with these tips
Facebook and then the Instagram are the platforms that introduced the concept of social selling. You can set up an Instagram Store and sync up your inventory directly which acts as a catalog for your followers.Entrepreneur contributor Deep Patel has shared five tips on how to boost your sales on Instagram that has more than 700 million monthly users... [Read more]
5 Steps to craft an engaging welcome email
In email marketing, welcome emails enjoy higher opens and click-through rates as compared to other marketing emails.The AWeber team has published an infographic that covers five steps to write an engaging welcome email.Monica montesa says, “Welcome emails help you create a great first impression among your new audience and allows you to set... [Read more]
Refer this guide to video marketing to enhance your marketing efforts
Video is an inevitable aspect of the marketing system today. Even the social media is also driven by video where video content enjoys highest viewability.HubSpot’s Sophia Bernazzani has published a comprehensive article on video marketing covering various aspects of this domain.Bernazzani says, “One of the most controversial phrases in... [Read more]
Topic clusters: The next evolution of content strategy (Video)
Content marketing is evolving fast and so the content marketing techniques. Topic clusters is a technique that focuses on topics to form an SEO strategy.The HubSpot team has published a video on topic clusters.HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster... [Read more]
