Latest News
‘Which channels do marketers really use?’ – EConsultancy
Jeff Rajeck says, “All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer’s daily job? To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days. Part of what makes marketing interesting... [Read more]
‘How to Use Canva: An 8-Step Guide to Creating Visual Content’ – HubSpot
Gretchen de Guzman says, “Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles... [Read more]
’10 Costly Mistakes Business Leaders Make on Twitter’ – Entrepreneur
Jonathan Segal says, “My profession affords me the opportunity to work and talk with many entrepreneurs and other leaders about social media. Just as important, I observe their use (or nonuse) of social media. Twitter remains one of the most popular platforms for people to exchange ideas, promote news and express opinions. I’m a social... [Read more]
‘Here’s a script that copies audiences to all your campaigns’ – Search Engine Land
Daniel Gilbert says, “Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group... [Read more]
‘How to Increase Search Engine Rankings for a Redesigned Website’ – Small Business Trends
Ronald Dod says, “As a small business, your website is your greatest marketing tool and asset. You need to leverage it as such. It is the first thing that your customers are going to see. It can also be a strong customer acquisition tool to acquire customers through search engines, social media, etc. Regardless of your size, it is always a good... [Read more]
‘Study: Native ads beat display for driving visits to physical stores’ – Marketing Land
Barry Levine says, “Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them... [Read more]
‘How to Boost Sales While Spending Less on Marketing’ – Small Business Trends
SBT team says, “Marketing is a critical, yet expensive part of any modern business. Most major brand name companies spend a considerable amount of revenue on marketing; Salesforce, for example, spends a whopping 53 percent of its revenue on marketing, while social media giant Twitter commits 44 percent. Regardless of how much your company can... [Read more]
‘Strengthen Your SEO Strategy for 2017’ – CMI
Jodi Harris says, “One of the greatest benefits of content marketing is its ability to play matchmaker: to help eligible businesses find and engage with its most desirable consumers – i.e., those who might have an active interest in what they have to offer. And because it is such a powerful driver of awareness, search is one of the main contributing... [Read more]
‘All the News From Facebook’s F8 Conference So Far’ – Entrepreneur
Nina Zipkin says, “Since Facebook’s 2017 F8 Developer Conference kicked off yesterday, the social media giant has made a raft of announcements about the new features it has in the works. From advances in augmented reality to virtual assistants, read on for the latest offerings from Mark Zuckerberg and company. Augmented reality During his... [Read more]
‘Google: We sent 9M web spam messages in 2016, more than double 2015 total’ – Search Engine Land
Barry Schwartz says, “Google released its annual web spam report yesterday, documenting some of the company’s spam-fighting activity in 2016. One of the most eye-catching data points for me was that Google has sent out over 9 million messages related to web spam in 2016; that number was more than double the 4.3 million messages in the 2015 report.... [Read more]
Last day for Launch Pricing on LinkedLoot #ad
Yesterday, we told you about the launch of LinkedLoot by Greig Wells. You may not have seen it; we got word about this launch about noon, so it was on IMNewsWatch.com, but didn’t make it into the newsletter. For your convenience, it appears below. The launch is ending at midnight, tonight. If you haven’t checked out LinkedLoot yet, put things... [Read more]
‘In-stream video ads have arrived on Twitter’ – Marketing Land
Greg Finn says, “As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners.... [Read more]
