’40 Video Stats You Should Know If You Work in E-Commerce’ – MarketingProfs
Laura Forer says, “If you work in e-commerce, it’s likely that your brand and your competitors are using video to help educate, entertain, and sell products or services.
But video takes investment, and the pressure to see viable ROI from videos is especially pronounced in e-commerce.
You can find statistics about general video usage, such as product videos can increase the likelihood of a purchase by up to 85%.
The infographic contains more specific data, too: the ways Millennials use video, a section about YouTube factoids, and info on consumer behavior related to video”.
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