Marcus Miller says, “Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.

Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.

We have been thinking about the SEO and web design connection a lot recently at Bowler Hat and have just published a website design planning guide to help in what can be a complicated process. This is a companion piece to that guide that really covers the SEO considerations in far more granular detail.

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side”.

SEO & website design: Everything you need to know

Search Engine Land

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