Latest News
‘5 Millennial Shopping Trends You Can’t Afford to Ignore’ – Small Business Trends
Annie Pilon says, “Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations. Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their... [Read more]
‘Bing Shopping Campaigns get inventory feeds, search query reports at product level’ – Search Engine Land
Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns. Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog... [Read more]
‘Are You Using A Content Marketing Platform?’ – Forrester
Peter O’Neill says, “At last October’s B2B Marketing Forum,Ryan Skinner, senior analyst at Forrester, delivered one of the more resounding messages — and gave us a serious wake-up call on our content marketing work to date. He told us, “Too much, not enough quality.” And our greatest quality issue is in our content distribution... [Read more]
‘The 15-Second Intro That’ll Make Your Sales Conversations 10X More Successful’ – HubSpot
Thomas Niesen says, “A great sales call depends on what we at Sandler Training call an up-front contract. If you’re not familiar with the term, an up-front contract is an agreement, made ahead of time, about what will take place during a meeting or discussion — an agreement that clarifies what each person’s role in the conversation... [Read more]
‘LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week’ – Marketing Land
Tim Peterson says, “Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have... [Read more]
‘Three ways marketers improve customer experience from within’ – EConsultancy
Jeff Rajeck says, “Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research,... [Read more]
‘The Three Key Elements of Influential Digital Marketing’ – Copyblogger
Brian Clark says, “Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is about. Content... [Read more]
‘Half of Page-1 Google Results Are Now HTTPS’ – MOZ
Dr. Peter J. Meyers says, “Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%. While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update... [Read more]
‘6 Reasons Your Next Content Project Is a Mess Before It’s Even Started’ – Convince & Convert
Marcus Varner says, “A staggering 89 percent of marketers are engaged in content marketing today, but only 19 percent think their current efforts are very successful, according to a recent ebook by Jay Baer. Is this a surprise? Not really, given that best practices are constantly changing, right along with innovations in technology and analytics. Yes,... [Read more]
‘Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year’ – Marketing Land
Amy Gesenhues says, “In a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon, with the e-commerce site delivering 80 to 100 percent of the merchants’ online sales. When asked what other e-commerce channels they use, 65 percent of survey respondents reported that they... [Read more]
‘Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors’ – Entrepreneur
Liraz Margalit says, “There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside... [Read more]
‘How AI is bound to change B2B sales and marketing forever’ – EConsultancy
Maz Nadjm says, “We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud... [Read more]
