Sujan Patel says, “Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Take infographics. These are most often used as a link-building tool. That’s fine, if gaining links is your goal. Infographics aren’t so effective, however, if what you really want is to increase awareness of your brand. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as:

  • Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post)
  • Videos (with you as the star)
  • Podcasts
  • Webinars
  • E-books
  • Branded how-to guides
  • Third-party media coverage or reviews”.

4 Metrics to Track Impact of Content Marketing on Brand Awareness

Content Marketing Institute

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