Annie Pilon says, “Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations.

Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their tastes will spark millennial spending, according to Kelton, which aims to identify trends before they happen. Here are five trends any retail business targeting millennials needs to be aware of, and how you can do to take advantage of them.

Millennial Shopping Trends

Gender Leveling

Remember when Target got rid of its boys and girls toy departments, instead displaying toys in gender-neutral fashion? While it riled some people, the idea just plain makes sense to millennials. They don’t believe products should be narrowly defined as only for boys or girls, men or women.

You can: Offer gender-neutral merchandise, such as unisex clothing and toys and display it in a gender-neutral fashion. For instance, a clothing boutique with men’s clothes on one side and women’s on the other is so old school. How about casual clothes on one side and dressy clothes on the other? Finally, make sure your visuals, such as store signage, displays, ads and social media posts, are inclusive of the LGBTQ community”.

5 Millennial Shopping Trends You Can’t Afford to Ignore

Small Business Trends

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