‘Bing Shopping Campaigns get inventory feeds, search query reports at product level’ – Search Engine Land
Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns.
- Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term.
This report will show whether products are triggering for appropriate search terms. But in the blog post, Bing Ads also points out that this report can help guide product title optimization in ways you might not already be thinking about, such as seasonal triggers:
Example: If you’re selling personalized photo frames and you notice seasonal surges in search queries (for example, with Mother’s Day approaching, you could see a surge in queries like Mother’s Day gifts, Mother’s Day photo frames), it would be beneficial for you to experiment with adding the occasion in front of the product title and change it seasonally to match what customers are searching for”.
Comments are closed.