Latest News
’10 AdWords ad copy testing ideas you can use right now’ – Search Engine Land
Jason Puckett says, “One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At my company, we see how... [Read more]
‘Marketers: Track emotions, not just numbers’ – Marketing Land
John Donnelly says, “What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re talking about? The short answer is both. The useful answer is a little more complicated. When brands analyze social media data, the first step is often to look at the volume of conversation... [Read more]
‘Ethical CRO: The end of dark patterns’ – EConsultancy
Paul Randall says, “Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest. Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal. In an attempt to increase the numbers, psychological... [Read more]
‘The Sky’s the Limit: 7 Weird Inventions That Were Big Marketing Hits’ – HubSpot
Amanda Zantal-Wiener says, “It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. They... [Read more]
‘Facebook to Devs: Stop Using Data for Surveillance’ – Entrepreneur
Tom Brant says, “Facebook’s user data is the company’s lifeblood, sustaining the advertising platform of the world’s largest social network. But it’s not just advertisers who want that data: spies and law enforcement agencies would also like to get their hands on it. Facebook on Monday made it a bit harder for them to get... [Read more]
‘Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017’ – Marketing Land
Ginny Marvin says, “The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer estimated on Tuesday. Facebook’s US growth will exceed 32 percent in 2017, higher than eMarketer previously predicted. Google is expected to see ad revenues increase 14.8 percent in the US this... [Read more]
‘Did Google’s Fred update hit low-value content sites that focus on revenue, not users?’ – Search Engine Land
Barry Schwartz says, “Last week, we reported about a new unconfirmed Google ranking update that is going by the name of Fred. Google has not confirmed this update. In fact, they told us they have no comment at all on this. That being said, I spent the weekend collecting sample URLs of webmasters who claimed to have been hit by this update. After... [Read more]
’13 Steps to Live Stream Video the Smart Way’ – CMI
Josh Brown says, “Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value... [Read more]
‘The rise of bad content marketing advice’ – Marketing Land
Rebecca Lieb says, “For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first keynote on the topic and started to write my first book on the subject. For years, it was a lonely little feed, updated mostly when a small handful of early content marketing-obsessed... [Read more]
‘Facebook just took a surprising stand on an important digital rights issue’ – Mashable
Colin Daileda says, “”We are committed to building a community where people can feel safe making their voices heard.” That’s how Facebook’s deputy chief privacy officer opened his public policy announcement on Monday, in a declaration aimed at users who fear that Facebook and others are mining their social data to track... [Read more]
‘How marketers should be thinking about voice search’ – Marketing Land
Andrew Ruegger says, “Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing... [Read more]
‘Seasonal SEO: Identifying your merriest times of the year’ – Search Engine Land
Laura Scott says, “Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according... [Read more]
