Latest News
‘The State of Links: Yesterday’s Ranking Factor?’ – MOZ
Tom Capper says, “Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been... [Read more]
‘Your No-Nonsense Guide to Getting Started with Social Media Ads’ – Copyblogger
Larry Thompson says, “The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled... [Read more]
‘What is a customer mental model?’ – EConsultancy
Maz Nadjm says, “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car. A mental model is about more than just your product The customer’s mental model,... [Read more]
‘How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post’ – HubSpot
Thomas Niesen says, “Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week, and I will tell you exactly how we do it. But... [Read more]
‘Three ways marketers improve customer experience from within’ – EConsultancy
Jeff Rajeck says, “Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research,... [Read more]
‘5 ways to monetize your social media followings’ – Marketing Land
Tim Peterson says, “Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still... [Read more]
‘How to Ride the Livestreaming Wave to Marketing Success’ – Entrepreneur
John Boitnott says, “Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while live streaming. It’s... [Read more]
‘Facebook tests its News Feed with a new form of Related Articles’ – Marketing Land
Tamar Weinberg says, “Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed. In the new test, Facebook will show related stories before you click to read an article. Based on trending... [Read more]
‘Google reaffirms 15% of searches are new, never been searched before’ – Search Engine Land
Barry Schwartz says, “Today, Google has reaffirmed that 15 percent of Google searches done by users on a daily basis have never been seen before. Google said this back in 2013 and now has restated that metric as Google announced Project Owl this morning. Google wrote: There are trillions of searches on Google every year. In fact, 15 percent of... [Read more]
‘4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too’ – Entrepreneur
Andrew Medal says, “When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to post photos and videos that are viewable for 24 hours, it sparked a lot of hype. Bloggers took the news and ran with it, publishing think pieces about why it’s great, why it sucks andwhy Snapchat shouldn’t be concerned (although,... [Read more]
‘The Character Count Guide for Blog Posts, Videos, Tweets & More’ – HubSpot
Lindsay Kolowich says, ” When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s... [Read more]
‘Five essential mobile moments and how brands can take part in them’ – EConsultancy
Jeff Rajeck says, “In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand. But what are ‘mobile moments’? And what can brands do to be a part of them? Engineering mobile moments As part of a recent report about the customer journey in Asia-Pacific, Econsultancy... [Read more]
