Latest News

Sean Zinsmeister says, “Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them, facilitate a positive buying experience, and bring these prospects into your customer community. The challenge with this is that companies are faced with an onslaught of data, making it impossible... [Read more]

Ginny Marvin says, “Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online that violates the policy. Today’s updates come on the heels of announcements last month that Google would launch more brand safety controls to placate advertisers that stopped some advertising... [Read more]

Michele Linn says, “Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an injection of inspiration. I share this compilation to help you think differently about your content, focus on doing less, prioritize the important, and give yourself... [Read more]

Murray Newlands says, “Chatbots have taken the marketing world by storm. They are offering A.I.-powered technology to companies, allowing them to provide more advanced customer care while monetizing their marketing efforts by pushing deals and promotions on demand. Unlike popular belief, creating a chatbot does not have to be a hard task that... [Read more]

Parker Davis says, “A lot of online marketers to figure out how to convert leads into buys. This is where a lot of marketers get stuck. Their mind keeps going back to the same thing; we need more traffic! If we need to increase sales, we think of it as a traffic problem. But a lack of traffic is rarely the problem. You can throw $20 into a Facebook... [Read more]

Lesya Liu says, “Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities. Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who... [Read more]

Jason Abbruzzese says, “Google is fighting fake news with its biggest tool: Search. Google announced on Tuesday that it’s tweaking its search engine to scuttle misleading or false content, a major move for the company and the world considering Google’s dominance in search. The changes will include alterations to the search engine’s... [Read more]

Joe Kuchta says, “We’re taught to share at a young age. Kids who hoard their favorite toys are typically reprimanded and told to be less selfish. “Plays well with others” is an encouraging sign on a report card. Sadly, this cooperative spirit fell by the wayside when we created marketing agencies. People suddenly became overprotective of... [Read more]

Doug Kessler says, “As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line. The conditions are right: We have the division of labor – research teams, copywriters, designers, developers, experts... [Read more]

Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various... [Read more]

AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies. Here’s a story to illustrate the power of this... [Read more]

Kelsey Meyer says, “I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that... [Read more]