Latest News

Laura Ramos says, “It’s no secret, company websites are a key implement in the B2B marketer’s toolbox. B2B marketers rate websites as the second most effective demand management tactic for building awareness (behind events) in our 2016 Business Technographics marketing survey.. B2B companies also expect more than half of their customers to... [Read more]

Lauren Hintz says, “Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer’s context. Meanwhile, inbound sales teams recognize they must transform... [Read more]

Just over a year ago, the original version of Instamate was launched, and there were over 23,000 sales of this revolutionary software. Today, this software is improved, to make it even more powerful (and for a few hours it’s available at an earlybird price). Instamate Luxury Edition 2017, offers autopilot profits from posting pictures on Instagram. Luke... [Read more]

Murray Newlands says, “Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. It is almost an indispensable part of who are and how we communicate with... [Read more]

Greg Sterling says, “Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads than search or social media. The findings are based on a comparative study of ad visibility and recall. One hundred smartphone owners were exposed to “premium editorial, social and search... [Read more]

Ginny Marvin says, “Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The remaining 20 cents will be split up among Microsoft,... [Read more]

Rand Fishkin says, “One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos... [Read more]

Monica Montesa says, “Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI. It’s also why the AWeber team has devoted its time to developing... [Read more]

Ann Gynn says, “Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it with you. Many of us might think that the secret to becoming a “ludicrously spectacular” writer is magic. Or an innate talent or gift. But Ann gave us the cold reality: To be a better writer... [Read more]

Ben Davis says, “Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we’re turning the spotlight on a client-side SEO specialist. Jack Saville is an SEO specialist at Bynder. Here’s what he does with his days. And if you’re looking for a new challenge in digital our jobs board lists... [Read more]

Sam Belt says, “Do you sell a complex product or service? Then you know how hard it is to pare down a complicated pitch into easy-to-read, straightforward messaging. As a growth coach for HubSpot’s Sales Partner Program, I field a lot of different questions from sales technology specialists. The most common question by far is: “How... [Read more]

Jason Puckett says, “One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At my company, we see how... [Read more]