Marcus Varner says, “A staggering 89 percent of marketers are engaged in content marketing today, but only 19 percent think their current efforts are very successful, according to a recent ebook by Jay Baer.

Is this a surprise?

Not really, given that best practices are constantly changing, right along with innovations in technology and analytics.

Yes, for content marketers who are trying to navigate this shifting landscape, help can be found in dedicated websites (like this one), books, conferences, webinars, and other content devoted specifically to the subject. But sometimes, when teams are struggling, there are more foundational challenges muddying the waters.

I’m talking about process and productivity problems that derail even the most talented, knowledgeable, and cutting-edge content marketers—causing them to miss deadlines, work hours of uncompensated overtime, cut corners on quality, run out of time to evaluate the effectiveness of their work, and ultimately feel like tossing their laptops in a dumpster before moving into a van down by the river”.

6 Reasons Your Next Content Project Is a Mess Before It’s Even Started

Convince & Convert

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