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It’s just a few hours (maybe, just minutes) until kick-off for theMarketing Automation Success Summit at 9:00 AM Eastern Daylight Time. Claim your spot right now so you don’t miss a thing. Grab your free ticket here​: ​Marketing Automation Success Summit. The summit host, Liam Austin, has a track record of producing some informative summits,... [Read more]

Antony Maina says, “Pinterest has finally launched Lens point-and-shoot discovery tool to everyone on Android and iOS in the U.S. Pinterest Lens is one of three visual discovery features introduced by Pinterest recently. The feature simply allows users to snap a photo or use an existing image on their camera roll to find pins and themes related... [Read more]

Lesya Liu says, “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your... [Read more]

Susan Moeller says, “If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other... [Read more]

Leslie Ye says, “Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. How can yours stand out? Answer: Your subject line.Creative email subject lines act as tantalizing teasers, while boring or generic ones will... [Read more]

Brian Clark says, “Imagine. Imagine a world without search engines … It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out... [Read more]

Nikki Gilliland says, “I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’. In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape. One of the most interesting afternoon talks was to do with how organisations... [Read more]

Tom Capper says, “A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points... [Read more]

Monica Montesa says, “If someone is interacting with your content, you know that you have a hot prospect on your hands. And when you’ve got a hot prospect, the last thing you want is for it to cool down. That’s why automated email campaigns (aka follow ups or autoresponders) can be so beneficial to your business. In fact, you may have already... [Read more]

Brian Sutter says, “Content marketing has a problem: the content itself. Creating good content is expensive and time-consuming. It requires skill and subject expertise. It’s generally a pain in the … budget. And bad content? It might be less expensive. And easier to create. But it’ll get you almost no results. Fortunately, there are several... [Read more]

Kevin George says, “Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers. To help you stay ahead of the pack, EmailMonks created... [Read more]

Ted Ives says, “This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization. However, the first requirement... [Read more]