Latest News
‘Google trying TV ad buying again with DoubleClick Bid Manager’ – Marketing Land
Ginny Marvin says, “To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources... [Read more]
‘Social Media Matters in Marketing for More Reasons Than You Think’ – Entrepreneur
Jordan French says, “If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums. If you have an audience, social media can be a career. Influencers create more impressions... [Read more]
‘8 SEO Strategies That Work’ – Business.com
Rolando Herrerasays, “SEO is one of the most important strategies in online marketing. For this reason, we’ve compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success. Search Engine Optimization (SEO) is one of the most important strategies... [Read more]
‘4 Strategies for Boosting Your Personalization Strategy Through Data’ – Convince & Convert
Tony Tie says, “Personalization is the name of the game in modern marketing. Consumers demand tailored experiences, having grown accustomed to scrolling through their Instagram feeds and seeing intimate, conversational posts from their favorite influencers. Now, they crave equally personal engagement from brands. Fortunately, big data enables... [Read more]
‘Account-Based Marketing: What Content Marketers Need to Know’ – CMI
Ann Gynn says, “To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register. Then, the company targeted everybody who visited its website with the same domain as an invitee. Webinar... [Read more]
‘Your Buyers Are Experiencing Marketing Fatigue; Here’s What to Do About It’ – MarketingProfs
Jim Brodo says, “Two stories. Story One. I was at a large tradeshow recently. There must have been close to 1,500 exhibitors. I walked around the exposition floor and somehow managed to have my badge scanned by 25 companies. I had little to no conversation with any of the booth staff, but they were pretty aggressive and scanned my badge. The... [Read more]
‘4 ways to measure and realize the value in your content’ – Marketing Land
David Booth says, “How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the... [Read more]
‘5 Millennial Shopping Trends You Can’t Afford to Ignore’ – Small Business Trends
Annie Pilon says, “Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations. Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their... [Read more]
‘Bing Shopping Campaigns get inventory feeds, search query reports at product level’ – Search Engine Land
Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns. Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog... [Read more]
‘Are You Using A Content Marketing Platform?’ – Forrester
Peter O’Neill says, “At last October’s B2B Marketing Forum,Ryan Skinner, senior analyst at Forrester, delivered one of the more resounding messages — and gave us a serious wake-up call on our content marketing work to date. He told us, “Too much, not enough quality.” And our greatest quality issue is in our content distribution... [Read more]
‘The 15-Second Intro That’ll Make Your Sales Conversations 10X More Successful’ – HubSpot
Thomas Niesen says, “A great sales call depends on what we at Sandler Training call an up-front contract. If you’re not familiar with the term, an up-front contract is an agreement, made ahead of time, about what will take place during a meeting or discussion — an agreement that clarifies what each person’s role in the conversation... [Read more]
‘LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week’ – Marketing Land
Tim Peterson says, “Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have... [Read more]
