Latest News
‘What your paid search KPI says about you’ – Search Engine Land
Andy Taylor says, “There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic... [Read more]
‘Alphabet reports $24.75 billion in Q1 revenues, beating expectations’ – Marketing Land
Ginny Marvin says, “Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over year. That’s above analyst expectations, and the stock is up in after-hours trading. Ad revenues were $21.4 billion, a 19 percent increase over Q1 2015. Google site revenues were $17.4 billion... [Read more]
‘Profitable or Popular? Make Hashtags Work for You’ – Entrepreneur
Kim Walsh-Phillips says, “Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups were born... [Read more]
‘Three ways the Internet of Things will improve business efficiency by harnessing big data’ – EConsultancy
Nicholas Chowdrey says, “When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked. Indeed, in a recent study by Dresner Advisory services, most industries rated IoT as not important. However, advocates of IoT say there’s huge... [Read more]
’10-Second Looks at Marketing Through Snapchat Spectacles’ – Small Business Trends
YEC team says, “Snapchat spectacles were introduced last year as a means to take very short videos to post to Snapchat. Reactions to the glasses were pretty strong; the spectacles were in demand, but not easy to come by. But what about now? Are these devices something that businesses should pursue, or are they a technological oddity? To find... [Read more]
‘Keyword tiering: A systematic way to juggle your AdWords priorities’ – Search Engine Land
Jacob Baadsgaard says, “Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently... [Read more]
‘With new funding & a growing userbase, Quora makes its pitch to advertisers’ – Marketing Land
Ginny Marvin says, “Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also prepped to put a lot... [Read more]
‘Driven by mobile, digital overtakes TV in US ad spend for the first time’ – EConsultancy
Patricio Robles says, “The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads. The milestone is one that industry analysts and observers have been... [Read more]
‘The Ultimate Guide to Email: Australia Edition’ – MarketingProfs
Laura Forer says, “G’day, mate! If you’re doing business Down Under, you’ll want to check out this bonzer infographic by Vision6 and Litmus that illustrates some fair dinkum stats on how Australians use email. For instance, although Australia was once known as a land of outlaws, like Ned Kelly, today’s laws include strict... [Read more]
‘7 Secrets for a Successful Video Marketing Strategy’ – Entrepreneur
Ash Read says, “By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia to find out. We looked at some of our favorite examples of video marketing and... [Read more]
‘4 Ways to Optimize Your Customer Service’ – Business.com
Dan Scalco says, “Today’s businesses are obsessed with conversions—and that means they should be obsessed with their customer service. But too many companies fail to make the connection between the way they treat their customers and customers’ willingness to purchase their products. In case you’re among the group who remains unconvinced,... [Read more]
‘Marketing Video: Basic Email-Design Decisions That Matter’ – MarketingProfs
Malinda Wilkinson says, “So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you... [Read more]
