YEC team says, “Snapchat spectacles were introduced last year as a means to take very short videos to post to Snapchat. Reactions to the glasses were pretty strong; the spectacles were in demand, but not easy to come by. But what about now? Are these devices something that businesses should pursue, or are they a technological oddity? To find out how important these wearable cameras will be in the future, we asked members of the Young Entrepreneur Council:

“Do you see Snapchat Spectacles being a game-changer for small business marketing? If so, how?”

Marketing Through Snapchat Spectacles

Here’s what they had to say:

1. Spectacles Can Keep Customers Entertained and Informed

“Snap’s Spectacles allow small businesses to easily give their consumers an inside look at day-to-day operations, special events or behind the scenes. Every business can find at least one very unique angle to leverage to draw attention. Small- and medium-sized businesses can use Spectacles as a way to keep their current customer base entertained and informed, as well as attract a new audience”.

10-Second Looks at Marketing Through Snapchat Spectacles

Small Business Trends

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