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Landing pages help marketers effectively capture the attention of visitors. An effective landing page helps them generate leads, sell products and collect data. HubSpot has published an ebook titled ‘How to Design & Optimize Landing Pages’. It offers an in-depth guidance on optimizing landing pages. This ebook teaches: What landing... [Read more]

With growing copmetition among the e-commerce platforms, new techniques are required to survive and prosper. Visual content marketing plays an important role in convincing the prospects to become buyers. Shoppable content, form of visual commerce in which marketers use compelling imagery with actionable purchase points or product recommendations, helps... [Read more]

Internet advertising is growing and reaching most of the Internet users worldwide. But this reach of ads has also made users ignore and avoid the ads on multiple platforms. Forrester has published a report titled ‘The End Of Advertising As We Know It’. It presents the information on current backlash Google, Facebook and other publishers... [Read more]

Forrester’s Digital Transformation Mumbai 2017 event is going to be held on May 30, 2017. This event aims at helping participants re-invent products, processes, technologies and cultures through digital transformation. Ashutosh Sharma states: “In 2017, we plan to take that thinking further. We will talk about the role of digital operational... [Read more]

Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion. Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos.... [Read more]

eMarketer is hosting webinar “Customer Experience—How to Navigate the Journey Toward Customer-Centricity”, Thursday, May 18 at 1:00 pm ET. The webinar will focus on marketing improvement, data-driven marketing and consumer journey. Register for this complimentary webinar to learn: How marketers are making improvements to the customer... [Read more]

Data, Big Data and Analysis are the terms that define action around today’s marketing efforts. But at the base of the quality marketin remains quality data. According to Business.com writer Jasmine Morgan, data quality is non-negotiable and it plays the key role in planning and executing the marketing efforts. On improvement of data quality,... [Read more]

According to the Interactive Advertising Bureau (IAB) and PwC US’ IAB Internet Advertising Revenue Report, in 2016 spend on digital ads has surprassed spend on television ads. In 2016, Mobile ad revenue was $36.6 billion and digital video reached $9.1 billion. Here are some more highlights from the report: Digital video advertising grew 53%... [Read more]

Mobile is the current hot favorite platform for the web users and marketers. Digital media usage has prospered in the era of mobile devices. comScore’s annual Cross-Platform Future in Focus report has revealed some fact and prediction on the usage of media through various devices. Andrew Lipsman, Senior Vice President, Marketing & Insights,... [Read more]

Social Media has become the face of every brand nowadays. It is extensively used by the organizations to reach people, promote their products and services, and receive feedback. According to a Clutch report, 21% brands use social media listening to improve customer service and 21% use it to reach new customers. Here are more findings from the report: 49%... [Read more]

Web advertising has reached every Internet-connectd smartphone from the PCs. Google’s AdSense and AdWords platforms have been the pioneering ones when it comes to optimizing the web presence. On the AdSense request, Google has removed the limitations the company had placed on 300×250 sized ad units. Google’s Inside AdSense team says,... [Read more]

From Wikipedia to Facebook to the modern blogging platforms, user-generated content has remained a key player in their growth. Increasing number of people have been contributing to the web in the forms such as text, videos, audio etc. Marketing Land columnist Jason Warnock has shared the success story of Spotify in connection with the user-grnerated... [Read more]