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Since 2004, Vstore.ca has been a host to free e-commerce stores for small businesses. These stores were supported by ads that Vstore placed on these e-commerce sites. They also offered premium versions of the stores that were ad-free. They offered a free auction service for the stores they hosted, as well. Offering a free service such as this isn’t... [Read more]

Ginny Marvin says, “Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to a user... [Read more]

Bob Geller says, “It’s harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists. Unless your company or product already has star power, it’s increasingly difficult to be heard above the... [Read more]

Kevin George says, ” Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that — until somewhat recently — was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask,... [Read more]

Emma Forward says, “Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site. Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions. The below will be a good... [Read more]

Stefanie Flaxman says, “By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses,... [Read more]

Greg Sterling says, “Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads than search or social media. The findings are based on a comparative study of ad visibility and recall. One hundred smartphone owners were exposed to “premium editorial, social and search... [Read more]

Nikki Gilliland says, “We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices. However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve. According to research by Google and Econsultancy,... [Read more]

Derek Newton says, “As consumers, we are overwhelmed with choice when it comes to satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost everything we could want; delivered right to your front door. The popularity of online shopping only continues to grow as brick and mortar retailers take their businesses online. The... [Read more]

Scott Brinker says, “We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn and be inspired by each other. If you’re... [Read more]

Steven Macdonald says, “Most salespeople are eager to know the best time to cold call their prospects. It’s an enticing idea: Rather than waiting for a compelling event, researching the buyer, and crafting a personalized message, the rep simply needs to know the best day for cold calling, as well as the best time of day. Unfortunately for legacy... [Read more]

Donna-Marie Bohan says, “A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives. This is according to our new Cross-Channel Marketing Report produced in association with IBM Marketing Cloud. Cross-channel engagement is a modern marketing reality. Today, step-by-step... [Read more]