Latest News

Patrick Kulp says, “Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged. The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.” “We’ve heard from our advertisers... [Read more]

Barb Palser says, “The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China... [Read more]

Greg Sterling says, “Google, Facebook and several other large US-based internet sites have had a tense relationship with EU regulators, who see many of their terms and practices as contrary to European law, especially when it comes to consumer privacy. Now, it appears, the companies are being given immediate deadlines to make the requested changes... [Read more]

Aaron Orendorff says, “With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living. Nonsense. On August 17th of 2016, Arthur Tubman and the team at Monday Monday Network did the impossible.... [Read more]

Benjamin Liu says, “In the era of e-commerce and slowing retail sales, can your product’s packaging still provide adequate value to millennials? Let’s face it – millennials (or members of Generation Y) are often considered a new era of mankind, and there are many reasons for this. With constant technological influences, millennials... [Read more]

Matt Lawson says, “Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite... [Read more]

Barry Levine says, “You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth annual “Bad Bot Report” from anti-bot service Distil Networks is downright depressing. It continues to document the onslaught of hostile bots that are swarming over websites, login pages... [Read more]

Nick Barber says, “Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted. There are a lot of small DAM vendors, but there has been a move to consolidate. Specifically, the capabilities... [Read more]

Ginny Marvin says, “Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand safety of its advertisers. On Thursday, The Guardian reported it has pulled its advertising from Google and YouTube, after learning its ads were appearing next to extremist content. It was... [Read more]

Ginny Marvin says, “In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on —  will be broadened... [Read more]

Juan Mendez says, “Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but... [Read more]

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds blowing for companies... [Read more]