Latest News

Web search has been changing dramatically since its inception. Almost every human using computer makes a search a day. Google has played pivotal role in the search domain. And the company is in a constant quest to improve its web search technology. Recently Google has announced new Search Quality Rater guidelines, Ranking changes and has made available... [Read more]

Search Engine Optimization leads the businesses to reach out their customers on web. In recent times, offline and organic SEO’s have started delivering good results. MOZ’s Miriam Ellis talks about these two in here recent blog post. She has pointed that organic SEO strength impacts local search eankings. Ellis says, “If you’ve only... [Read more]

A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful... [Read more]

Search engines have played an important role in development of the businesses beyond the borders. It is a technology that drives customers to businesses. With the evolution of voice search due to increased use of smartphones and tablets, businesses can exapet even more from the web. And it is high time for search marketers to give due importance to... [Read more]

Google has announced the availability of Similar Audiences for Search and Shopping which enables advertisers to target users searching for the same kinds of things as recent site visitors. With this new tool, businesses will be able to track and target customers online. Here is the Google announcement: Remarketing lists for search ads (RLSA) (https://goo.gl/J6csaJ)... [Read more]

Version 2 of PressPlay, was just released and gives you: • More control • More customizations • More list building and revenue-generating features • More analytics. This new version of PressPlay is loaded with features that offer you superior control over your videos: Player Style & Controls Control every element on the video player itself,... [Read more]

In its drive to make web surfing and communications more secure Google has already started warning users when they visit HTTP pages. On April 27, Google has announced that it will issue security warning when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode. Chromium team says, “Our plan to label HTTP sites as non-secure... [Read more]

Marketing measurement, a systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, helps organizations and marketers achieve their marketing goals by maintaining quality in customer experience. Recently Forrester’s Tina Moffett and Jim Nail conducted a “Fix Your Measurement... [Read more]

Forrester’s ‘Digital Transformation Forum 2017’ will be held in Chicago on May 9-10. In this event, Martin Gill, Julie Ask and Rob Koplowitz will make presentations on Digital Transformation as an enterprise-wide initiative, Forrester’s framework for developing the next generation of human/machine interactions and other topics. Stephen... [Read more]

Customization plays key role in reaching out today’s customers which leads to the growth of personlized marketing. There are some organizations which have excelled in the arena of personlized marketing. They are Target, Vidyard, Coca Cola, Amazon, Spotify, Iberia Airlines, and Twiddy. All of them have their unique strategies which have lead them... [Read more]

Email marketing is ruling when it comes to the most effective ways to market online. But achieving good email open rate and response rate remains a big challenge for the marketers. HubSpot’s Dailius R. Wilson has shared a three-step proess which can help marketers achieve 40% email response rate. Wilson says, “In sales, there is something... [Read more]

HubSpot’s Bethany Cartwright has enlisted 58 best marketing tools to build the marketing strategy in 2017. This list includes elements such as marketing automation, deal closing, content creation, using video for marketing, content distribution and brand awareness. Catwright has cited various examples to offer in-depth understanding og the tools... [Read more]