Kim Walsh-Phillips says, “Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups were born out of an indecisive, Why not have both? attitude, you need to find a balance as you build your tribe. In other words…

You can have both.

I only had 360 followers when I started writing Ultimate Guide to Instagram for Business. I had a little engagement, but I certainly wasn’t making any money with my account. Over the course of three months, spending no money on advertisements on the platform, I grew the account to more than 6,000 followers. Now, I have new email subscribers who fit my perfect prospect profile coming in organically nearly every day. Our results have brought real list growth and profits, with a total of 1,052 downloads in the last 90 days alone. The average value per Instagram opt-in is $44.60″.

Profitable or Popular? Make Hashtags Work for You


Sharing is caring