Dan Scalco says, “Today’s businesses are obsessed with conversions—and that means they should be obsessed with their customer service. But too many companies fail to make the connection between the way they treat their customers and customers’ willingness to purchase their products. In case you’re among the group who remains unconvinced, consider this: One survey found companies that invest heavily in customer service report an average conversion rate that’s 11 percent higher than their less-customer-focused counterparts. Other research has found customers are willing to pay more from, remain loyal to, and refer other people to companies with great service. In short? If you want to boost your conversion rates, you’d do well to improve your customer service. Here’s how to make it happen.

Minimize customers’ effort.

Customers should have to put in as little work as possible to get their questions answered, overcome any purchasing friction, and buy your product or service. That’s why it’s important to consider all the ways customers can interact with your brand and make sure you have customer service options in place to meet them where they are”.

4 Ways to Optimize Your Customer Service (and Boost Conversions in the Process)


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