Latest News

Spencer Lanoue says, “Paralysis by analysis — we’ve all been there. Choosing a place to eat, choosing a new computer or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are so many great options out there, it’s a tall task to know exactly what’s right for you. The tool... [Read more]

If you take advantage of the power of social media, such as Instagram, you may decide to never pay for ads again. Getting free social traffic can ave you a lot is advertising costs. These days, social media marketing is no longer optional, it’s a central part of any successful online marketer’s toolbox. Practically any business, large or small,... [Read more]

Ginny Marvin says, “Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee (AAC) will oversee the whitelisting program that enables ads to pass through some of the most popular ad blockers: Adblock Plus, AdBlock, Adblock Browser and Crystal. Eyeo launched the controversial... [Read more]

James McQuivey says, “Today several users of Google Home — Google’s competitor to Amazon Echo with its Alexa intelligent agent — reported that Google was inserting Beauty and the Beast movie promos into their conversations. It’s surprising that Google is already testing this kind of interruption model for a couple of reasons.... [Read more]

Brian Childs says, “There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can... [Read more]

Michael Dalis says, “It can be a difficult task to build trust and credibility with prospects and customers. It is even harder when attempting to rebuild trust after it has been damaged. When this happens, the impact on even your longest and strongest professional relationships can be profound. There’s an elephant in the room that can feel... [Read more]

Sonia Simone says, “Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion.... [Read more]

Nikki Gilliland says, “Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns. While this is an effective way of tapping into customer pain points, brands shouldn’t overlook the opportunities afforded by live chat. In fact, 92% of customers feel satisfied... [Read more]

SBT team says, “Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers,... [Read more]

Barry Levine says, “In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out today — indicates that header bidding is not as popular among one group of leading publishers as you might think. And it shows that the open source Prebid.js... [Read more]

Erik Huberman says, “I recently received an email from a consulting company that helps businesses recruit millennials. It said something like, “Do you know the largest span of the workforce — one in three — are millennials?” I did know that, actually, and the response I wanted to give was, and is: “Are you seriously telling me... [Read more]

Amanda Zantal-Wiener says, “At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some... [Read more]