Latest News

Copyblogger is inviting applications for Copyblogger Certified Content Marketers’ program. This program starts with a four-week online certificate course conducted by Copyblogger’s Sonia Simon and Brian Clark. This course teaches how to think about content strategy at a professional level. Simon says, “The program also includes membership... [Read more]

Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce. Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient,... [Read more]

Website Builder has published an infographic that reveals 104 Mobile Marketing facts. Mobile Marketing is an in-thing now which is seen as one of the widest ways to reach out to consumers. This infographic features facts about mobile marketing, desktop vs. mobile comparisons, niches that work best, mobile marketing techniques, mobile usage, user friendliness,... [Read more]

Small Business Trends has reported that Apple is cutting App Store affiliate commissions May 1 onward. The new commission will be 2.5% instead of 7%. According to David Williams, Apple informed abou tthe commission change by sending an email to its affiliates. Read more abou the commisio change. Apple Affiliate Program  [Read more]

Forrester’s Shar VanBoskirk has posted an article presenting the details of Alphabet’s Q1 2017 earnings. The article focuses on Google’s largest revenue drivers — adwords and programmatic ads, status of the search volumes over a period of time and Amazon’s competition with Google. VanBoskirk adds, “I don’t... [Read more]

HubSpot has released 9 link building email outreach templates. Along with the templates, Sophia Bernazzani has also mentioned some rules on link building outreach. Bernazzani says, “There are right and wrong ways to go about improving your site’s SEO, and inbound link building — when done correctly — is generally regarded as... [Read more]

Google has released a video showing how the company makes improvements to its search algorithm. In 2017, Google ran 130,336 search quality tests. Google Search team says, “We work with external Search quality raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what... [Read more]

Merkle, a performance marketing agency specializing in data-based marketing solutions, has reported 2017 paid search trends in its Digital Marketing Report for Q1. The following are the key stats: Spending on Google AdWords increased 21% YOY in Q1 2017 Tablet bids have declined Spending on Google Adwords phone increased by 21%. To discover more findings,... [Read more]

Xiaoyin Qu, Product Manager at Facebook has announced some importanct improvements to the Rights Manager. These improvements enable Facebook video creators to control their video content on the social network. Now they can monitor, review and block their videos when it is published by someone without their permission, they can claim earnings, Qu says,... [Read more]

Robert Katai of Content Marketing Institute has posted an article showing importance of visual content. Visual content enables the marketers to give an emotional touch to the marketing efforts. UX/UI designer, web designer, graphic designer, creative director, visual content creator and art director play vital role in the development fo the visual... [Read more]

Marketing Land’s Rachel Lindteigen has shared some useful tips for expanding a content marketing program. The advice features the importance of understanding the budgetaly limites, setting a content markeitng goal and understanding the CM metrics. Lindteigen says, “While you understand the importance of content marketing and the potential... [Read more]

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook... [Read more]