‘7 Secrets for a Successful Video Marketing Strategy’ – Entrepreneur
Ash Read says, “By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
We teamed up with Wistia to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Here are seven secrets to creating successful video content.
1. Focus on stories, not sales
Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.
If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored”.
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