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Grow Your Small Business with a Compelling Content Strategy
Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing... [Read more]
Use These Customer Engagement Metrics in Your Ecommerce
According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers... [Read more]
IM Video Masters: Your guide to creating professional videos #ad
If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts. Here’s what the IM Video Masters course can do for you. • Show you how to create stunning videos, even if you have never made a video in your whole life. • Show you the simple... [Read more]
Google Launches Ads Data Hub for AdWords
Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick. More about Ad Data Hub It gives advertisers access... [Read more]
3 Tips to Increase Your Conversion Rate
Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting... [Read more]
Energize Your Email Marketing with These Fundamentals
Email remains the most used tool to reach out more and more prospects and convert them in to clients. Right email marketing advice can help you get the best results form your email marketing campaigns. Marketing Land’s Mary Wallace has shared 12 email marketing tips for the email marketers. Wallace has addressed the points such as humanizing communications,... [Read more]
HubSpot’s Guide to Get Started with Paid Search
Marketers are going for paid search to get priority positions in the search engines. Google, the biggest search player, earned 95% of its revenues from paid search in the year 2016. HubSpot’s y Kate Taylor Mighty has published a free guide to get started with the paid search. Kate has focused on landing page testing, finding right keywords and... [Read more]
Here is How You can Connect with Your Prospects on Facebook
According to HubSpot’s State of Inbound report, 91% marketers prefer to use Facebook to connect with their prospects as against 78% using LinkedIn. HubSpot’s Aja Frost has shared four tactics marketers can use to to connect with their prospects on Facebook. On using Facebook as a touchpoint, Frost says, “Because Facebook’s search... [Read more]
Research: Generating Traffic and Leads – Challenge for 63% Marketers
HubSpot has released data from its State of Inbound report. According to the report, 63% marketers said that generating traffic and leads is a challenge for them. Proving the ROI of their marketing activities is a challenge for 40% of marketers. 28% marketers stated that securing enough budget for their marketing activities is a challenge for them. 26%... [Read more]
Eight Things You Should Know About Google Attribution
Last week Google launched Google Attribution to help marketers measure the impact of their marketing across devices and across channels. It is integrated with AdWords, Google Analytics and DoubleClick Search. Econsultancy’s Patricio Robles has shared some facts about Google Attribution to help marketers understand and utilize this new service. Patricio... [Read more]
Facebook’s Instant Articles SDK Extension now Supports Google AMP
In its drive to make Instant Articles support other major publishing formats, Facebook has launched an an extension for the open source Software Development Kit (SDK) which is used to build Instant Articles. The new SDK will build content publishable as Google AMP and in near future it will also build content that could be published as Apple News... [Read more]
18 Internal Link Tips for SEO
Internal links help sites rank better in the search engines. And as compared to getting external links, it i easier to have internal. MOZ’s Rand Fishkin has posted a video with 18 tips to create an internal link strategy. MOZ team says, “Internal links are one of those essential SEO items you have to get right to avoid getting them really... [Read more]
