Latest News
‘Social Media News and Milestones: 2016-2017’ – MarketingProfs
Laura Forer says, “2016 was a busy year for social media, and an infographic by The Website Group maps out a timeline of some of the biggest social media events and milestones. Some of the highlights for various social networks: • January 2016: Snapchat rolled out its on-demand Geofilter. • May 2016: Facebook extended dynamic ads to Instagram... [Read more]
‘How Shakespeare’s Globe used proximity marketing to increase ticket sales’ – EConsultancy
Nikki Gilliland says, “For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list. Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions. How can theatres such as Shakespeare’s Globe... [Read more]
‘Reddit launches a new self-serve ad platform’ – Marketing Land
Tamar Weinberg says, “Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers. Here are the features: A redesigned interface that is user-friendly and “easier on the eyes.” Reddit now offers post-pay billing, which saves advertisers from having... [Read more]
‘How to Determine If Your Business Can Benefit From Advanced Analytics’ – Business.com
Guy Greenberg says, “If you’re running a successful startup and are anticipating entering a high-growth phase, you know how critical it is to be able to answer the right business questions to work towards that growth. It’s not about the numbers of customers and what actions they took; rather, it’s about understanding their behavior and... [Read more]
‘5 Key Tips to Improve Conversion Rates’ – Entrepreneur
Michael Georgiou says, “Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t... [Read more]
‘Marketers Aren’t Getting What They’re Paying For’ – Forrester
Susan Bidel says, “Marketers have always carefully calibrated their messages and the audiences they wanted to reach, and, for most of advertising’s history, the process was pretty straightforward. Marketers used content as a proxy for audience, and worked with known and trusted entities to carry out their plans. They bought space, delivered... [Read more]
‘Introducing: HubSpot Guerrilla Marketing’ – HubSpot
Nathaniel Eberle says, “At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re... [Read more]
‘6 Mobile-Friendly Sign Up Forms to Try Now’ – AWeber
Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was... [Read more]
You Don’t Have to Be a Designer to Create Powerful Websites #ad
Astroblu has just released (on Monday) a new WordPress theme, the Uzicom Theme, and by using it, you can create fully responsive e-commerce websites. You are going to find the features of this theme helpful in building a productive site, particularly in e-commerce. This theme will save you the monthly fees that other platforms (such as Shopify) charge.... [Read more]
‘6 Ways to Source Content for Your Website’ – Entrepreneur
Jonathan Long says, “If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing... [Read more]
‘Ladders promises to make referrals easier through automation’ – Mashable
Emma Hinchliffe says, “Referring a friend to your company is an easy way to earn some extra money, but it requires keeping track of current job openings — and who all your former colleagues are. The career site Ladders has a solution: automating the referral process so that a website can tell you who in your network would be a good fit for... [Read more]
‘How to decide ‘Should I bid?’’ – Search Engine Land
Kevin Lee says, “One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and now, with other enticing... [Read more]
