Eight Things You Should Know About Google Attribution
Last week Google launched Google Attribution to help marketers measure the impact of their marketing across devices and across channels. It is integrated with AdWords, Google Analytics and DoubleClick Search.
Econsultancy’s Patricio Robles has shared some facts about Google Attribution to help marketers understand and utilize this new service.
Patricio says, “Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution.
Here’s what marketers need to know about it.
It aims to answer the question, “Is my marketing working?”
Marketers can slice and dice their campaign results in any number of ways but at the end of the day, marketers ask themselves a simple question: “Is my marketing working?”
Google says that Google Attribution is designed to answer that specific question and boldly claims that “for the first time, [it will be] possible for every marketer to measure the impact of their marketing across devices and across channels.””
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