Latest News
‘Facebook Now Allows You to Create Fundraisers’ – Entrepreneur
Lesya Liu says, “In an attempt to become a one-stop-shop for literally everything you do online, Facebook waged a war on GoFundMe, which claims to be “the #1 do-it-yourself fundraising website to raise money online.” The former network already dabbled into fundraising in 2016, when it enabled users “to raise money for more than 750,000... [Read more]
‘Facebook’s Canvas ads get easier to create (and recreate) with new API’ – Marketing Land
Tim Peterson says, “Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the... [Read more]
‘The Ultimate Guide to Using Live Chat Software in Sales’ – HubSpot
Aja Frost says, “In the past, buyers relied on salespeople for product information. Now they can discover the same details online in a matter of clicks. But salespeople shouldn’t be content to hang back and let their prospects do all the work. Prospects still have questions they can’t always resolve by reading an FAQ or product page: Can... [Read more]
‘Marriott uses Snapchat influencer campaign to target millennials’ – EConsultancy
Nikki Gilliland says, “In 2016, almost half of Airbnb consumers were reported to be between the ages of 18 and 34. In contrast, only 28% of hotel guests who booked with Marriott online were millennials. So, with younger generations embracing the sharing economy, Marriott has decided to do something about it by turning to every millennial’s... [Read more]
‘Do We Still Need to Disavow in the Era of Penguin 4.0?’ – MOZ
Marie Haynes says, “It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that... [Read more]
‘How Do Consumers Really Feel About 2017’s Digital Trends?’ – HubSpot
Joel Stein says, “As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re... [Read more]
‘Is a second Facebook News Feed in the works? What you need to know’ – EConsultancy
Patricio Robles says, “Facebook is reportedly experimenting with a second News Feed that would display content from sources users have’t Liked or followed. As detailed by TechCrunch, users of the social network’s iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest... [Read more]
‘The 9 Best Shopify Apps to Increase Sales Available for Free’ – Entrepreneur
Marsha Hunt says, “Shopify is used by tens of thousands of entrepreneurs to sell products online. The Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying lives and boosting productivity every day. The sheer number of apps in the store may find you confused and overwhelmed to find the perfect app, as... [Read more]
‘Live video has become the creative canvas for digital marketers’ – Marketing Land
Fritz Brumder says, “Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave creativity, big ideas and innovation. Well, jump into the live video pool,... [Read more]
‘Bing has a chatbot answering local search questions’ – Search Engine Land
Matt McGee says, “Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the chatbot option in Bing’s desktop search results, but not in its iOS app nor in the mobile browser search results. The new feature appears at the bottom... [Read more]
‘Still reeling from a boycott, Google adjusts its YouTube ad policies again’ – Internet Retailer
IR team says, “Two weeks into a YouTube advertising boycott over hateful videos, Google is taking more steps to curb a crisis that escalated further than the company anticipated. Alphabet Inc.’s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions... [Read more]
‘SEO and social: 1 + 1 = 3’ – Search Engine Land
Eric Enge says, “The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration... [Read more]
