Latest News

According to an Edison Researh findings, 23% of social media users over 12 years use Snapchat. This social network has more users than Twitter/Pinterest/Linkedin. Looking at these statistics, it is very wise for any Internet marketer to utilize the power of Snapchat for marketing. Entrepreneur contributor Tony Tie has shared five tips that can help... [Read more]

Thomas Witek saw the growing popularity of Instagram and realized that it could be a big contributor to business succes. After all, 1 out of every 2 people under the age of 35 are on Instagram. That’s a huge market, even if you ignore all the thousands of people who are over 35. Witek began experimenting to see how to best take advantage of the... [Read more]

Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Revenue with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar attendees will learn what “People-Based Search Marketing” is and why it’s so powerful; and ways to maximize Google Customer Match scale and performance. Webinar speakers Katherine... [Read more]

Internet marketers have to be innovative in the times of newly launched platforms and services. The domain of marketing has seen several shifts during the last decade. In the times of social media marketing and inbound marketing, marketers need to keep themselves abreast of what is happening around. Pratik Dholakiya has shared four marketing tactics... [Read more]

According to an eMarketer report, 65% of executives worldwide are implementing personalized marketing strategies and 62% are investing time in product innovation. More findings 63% of executives worldwide are working on online product/information services 52% are trying to offer superior customer experience 50% of the executives are working on mobile... [Read more]

MOZ’s Dr. Peter J. Meyers has shares lessons from 1,000 voice searches on Google Home. Meyers has shared the results of searches on Google Home with how, how to, what, when, where, who and why. Meyers says, “From the 5.3K questions with snippets, I selected 1,000, excluding video but purposely including a disproportionate number of list... [Read more]

Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display... [Read more]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will... [Read more]

Marketing Land and The Verge have reported the launch of Twitter’s Direct Message Card feature for advertisers. This feature will help businesses to prompt users to click on an automated reply button. According to Twitter, with Direct Message Cards, businesses can capture people’s attention with engaging image or video feature four call-to-action... [Read more]

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change... [Read more]

Google has launched ‘Google Attribution’, a new product intended to help marketers measure the impact of their marketing across devices and across channels. Google Attribution is integrated with AdWords, Google Analytics and DoubleClick Search. It unifies data, analyzes performance and takes action. Sridhar Ramaswamy, Google’s Senior... [Read more]

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads. According to Google, the AMP pages will load fast with the new improvements. Google’s Vice... [Read more]