Latest News

Sonia Simone says, “So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus... [Read more]

MOZ team says, “Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable... [Read more]

Nate Dame says, “Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful,... [Read more]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program... [Read more]

Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further... [Read more]

Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re... [Read more]

Michelle Held says, “Trade shows and conferences are both excellent ways to meet new people and grow your network. These events provide a venue where thought leaders can share ideas including their experiences and personal growth tips. Affiliate Summit is a semiannual performance-marketing event that has afforded me invaluable learning opportunities... [Read more]

Karissa Bell says, “It’s now possible to squeeze in a few extra characters on Twitter. Beginning now, usernames will no longer count toward the service’s 140-character limit, Twitter announced. The change also means that replies will look a whole lot different than before. Instead of beginning with usernames, tweet replies will contain... [Read more]

Hermas Ma says, “The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Baidu MIP, which stands... [Read more]

Blaise Lucey says, “Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization. In 2010, as the social media craze went into overdrive,... [Read more]

Brad O’Brien says, “Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the buzzword of the year. In particular, live video, disseminated on social channels like Facebook, Instagram and Snapchat, has brands and advertisers clamoring to get into the action. I... [Read more]

Meghan Casey says, ““I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content... [Read more]