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It’s true: 64% More Visitors Are likely To Purchase A Product After Watching A Video. Video, done well, can make a critical difference in your success. Whether you are selling to consumers or businesses, a video can draw people into your offer, making it easier to understand and harder to resist. Experienced online marketer Kevin Fahey uses video... [Read more]

Featured Snippets are blocks in the Google search results which answer a question asked by the user. According to a recent Stone Temple Consulting study, 30% of Google’s search results have Featured Snippets. Eric Enge says, “Google’s use of these types of features has now passed the 50 percent mark in our query set. That’s a clear indicator... [Read more]

Handling email marketing campaigns is a tricky job. You need to understand your customer’s interest and priorities so that you can approach them in the right way at the right time. Marketing Land columnist Mary Wallace has shared 12 fundamentals to make your email marketing stand out. Wallace has focused on humanizing communications, managing... [Read more]

Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t. Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results. Lehr says, “Getting someone to open your email... [Read more]

Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically. The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa. Tim Peterson says, “Since the video ads play... [Read more]

The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO. Le has shared four ways to keep your SEO efforts in a way so that they bring successful result. Many marketers combine pages to attract... [Read more]

An effective marketing strategy helps marketers win the game. With the availability of so many channels an integrated strategy is required to achieve marketing success. Entrepreneur writer Samuel Edwards has shared seven pieces of information that can help marketers build a successful marketing strategy. On importance of doing a research on the right... [Read more]

Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to. Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance. Google... [Read more]

According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of... [Read more]

More and more marketers are turning to content marketing. According to a Content Marketing Institute research, 62% North American B2B marketers say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. According to the CMI report, 85% marketers stated that content... [Read more]

Tag Sprawl is “unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space”. The fake pages created around popular keywords is an example of tag sprawl. Almost all Internet marketers are facing the Tag Sprawl problem. To solve it MOZ writer Russ Jones has presented some... [Read more]

MOZ has announced the finalized MozCon 2017 agenda. MozCon 2017 will be held on July 17-19 at Seattle, WA. According to the agenda, the event is packed with expert sessions on link building, data-driven design, copywriting, content marketing, SEO and more. MOZ is also going to offer pre-MozCon SEO workshops on Sunday, July 16. The MOZ team says,... [Read more]