Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers.

Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate.

Price says, “Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools that empower marketers to dive into every aspect of their analytics.

Maximizing your conversion rate is, however, as easy as a simple lesson in reciprocity. No, I’m not talking about which color button users are most likely to click on. I’m talking about the power of great offers, the principle of influence stating that when someone does something for you, you feel obliged to give back. For marketers, this means offering something truly valuable for site visitors, that will compel them to complete whatever lead generation action is in place”.

3 Tips to Increase Your Conversion Rate

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