Latest News

Deborah Holstein says, “Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation. While boosting the size of your... [Read more]

Jeremiah Owyang says, “Every business today knows that social media matters and has most likely at least set up a Facebook or Twitter account. But it is one thing to say that something is important and another to actually spend money on it. Does a small business really need a dedicated social media manager? Surely the owner can take care of... [Read more]

Jonathan Long says, “A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like... [Read more]

Brenden Greenley says, “How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts? Get creative and use these three tips to turn your customers into an effective marketing channel: 1. Reward users that recommend your product. Word-of-mouth marketing... [Read more]

Tamar Weinberg says, “For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook... [Read more]

MOZ team says, “By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results. Of course, the main benefit of... [Read more]

John Hughes says, “Moving your website from one host to another is often touted as a complicated process, but it can actually be quite simple. All it takes is a few steps, and your site will be up and running once more – this time on a different (and better) host. The only trick lies in pulling off the process with no downtime. If there’s... [Read more]

Danny Sullivan says, “Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24-hour period — is coming... [Read more]

Randy Antin says, “Few companies can connect the dots when managing their massive amounts of customer information. According to research by Econsultancy and Ensighten, only 10 percent of marketers have successfully aggregated data from social, web analytics, customer purchase history and in-store visits and sales. Even the necessary centralization... [Read more]

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are both out of beta. The free version, Google Optimize, is available in 180 countries. Optimize debuted in beta last fall, several months after Google introduced Optimize 360 last spring as part of the new a la carte Google Analytics... [Read more]

Jodi Harris says, “For anyone looking to score a quick win with content marketing, I’d like to get one thing straight: Content marketing is not really a turnkey, one-strategy-fits-all technique. For better or worse, successful content marketing works best when it’s a bespoke affair: custom-built to delight your audience and thoughtfully planned... [Read more]

Karla Cook says, “If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from... [Read more]