Latest News
‘A/B testing solution Google Optimize is out of beta and free for everyone’ – Marketing Land
Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the... [Read more]
‘Is cost-per-offline-visit the future of mobile advertising?’ – EConsultancy
Patricio Robles says, “As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model? Location-based adtech firm xAd thinks so. xAd, which uses a proprietary platform to “[automate]... [Read more]
‘Content Marketing Advice, with a Side of Snark’ – Copyblogger
Sonia Simone says, “So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus... [Read more]
‘Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This’ – MOZ
MOZ team says, “Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable... [Read more]
‘Why Google’s SEO advice is NOT (always) in your best interest’ – Search Engine Land
Nate Dame says, “Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful,... [Read more]
‘Google is set to expand its store visits program to thousands more advertisers’ – Marketing Land
Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program... [Read more]
‘YouTube Concerns Will Boost The Long-Run Outlook For Online Video Ad Spend’ – Forrester
Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further... [Read more]
‘Five Ways to Conquer Local Marketing’ – MarketingProfs
Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re... [Read more]
‘Leaders From Uber, eBay and More Share Tips on Success and Marketing’ – Entrepreneur
Michelle Held says, “Trade shows and conferences are both excellent ways to meet new people and grow your network. These events provide a venue where thought leaders can share ideas including their experiences and personal growth tips. Affiliate Summit is a semiannual performance-marketing event that has afforded me invaluable learning opportunities... [Read more]
‘Replying to tweets just got a lot more confusing’ – Mashable
Karissa Bell says, “It’s now possible to squeeze in a few extra characters on Twitter. Beginning now, usernames will no longer count toward the service’s 140-character limit, Twitter announced. The change also means that replies will look a whole lot different than before. Instead of beginning with usernames, tweet replies will contain... [Read more]
‘Baidu becomes Google’s biggest ally in mobile page speed’ – Search Engine Land
Hermas Ma says, “The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Baidu MIP, which stands... [Read more]
‘The art of social media minimalism’ – Marketing Land
Blaise Lucey says, “Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization. In 2010, as the social media craze went into overdrive,... [Read more]
