According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide.

Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers can track to improve their sales.

Agius says, “Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your customer metrics and continuously make improvements according to the data.

Here are the five most important customer engagement metrics you should track if you want to prosper with ecommerce.

1. Cost per acquisition.

When using pay-per-click (PPC) advertising to drive traffic to your ecommerce site, it’s important that you don’t destroy your profit margins. After you subtract your manufacturing and shipping costs from the retail price of your product, you will be left with a figure that indicates pure profit”.

Ecommerce Customer Engagement Metrics

You May Also Like These Topics...

How to Start an Online Store for Free [Video]

Aurelius Tjin has published a new video ‘How to Start an Online Store for Free’ featuring a step-by-step process to start an online store. He says, “In this video, you’ll learn how to start an online store where you can start selling your products and services. Whether you sell digital products or physical products, by […]

Sharing is caring

Running Amazon Deals And Discounts: A Complete Guide [Guide]

Search Engine Journal has published ‘Running Amazon Deals And Discounts: A Complete Guide’ to help e-commerce marketers increase sales. Robyn Johnson says, “Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In this article, we will […]

Sharing is caring

E-commerce SEO: The Beginner’s Guide

Ahrefs has published ‘E-commerce SEO: The Beginner’s Guide’. Joshua Hardwick says, “This guide teaches you how to navigate the e-commerce SEO minefield to drive more free traffic to your online store. Chapter 1. Technical SEO Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues […]

Sharing is caring

How Rising Inflation Is Shifting Shopping Habits, October 7 [Webinar]

As the world prepares for another holiday season, rising costs of groceries, gas and other necessities have spurred some apprehension among consumers and brands alike. Understanding more clearly how shopper behavior is shifting as a result is key for brands looking to meet their needs. Adweek is hosting a webinar ‘How Rising Inflation Is Shifting […]

Sharing is caring
Sharing is caring