Latest News

Liz Willits says, “Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer: “If you learn anything about email marketing as a business owner,... [Read more]

Michael Brenner says, “What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives. Content is everywhere.... [Read more]

Ronald Dod says, “Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages. Search engines want to show the world your content, but not if you’ve made mistakes that undermine... [Read more]

Twitter has announced the new feature that will allow vusinesses to share and request locations in the direct messages. Ian Cairns says, Starting today, businesses building on our Direct Messages platform can request and share locations with people. Alongside quick replies, welcome messages and Customer Feedback Cards, this is yet another feature in... [Read more]

Ginny Marvin says, “By one estimate, nearly 40 cents of every dollar spent in the US on online purchases is spent on Amazon. Some 65 million Prime members spend an average $1,200 a year on Amazon. This eclipse of one marketplace over the orb of e-commerce has forced brands big and small to reevaluate where to put their energies and invest their... [Read more]

Aja Frost says, “Sales forecasting can play a major role in your company’s success. According to research from the Aberdeen Group, companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quota. But despite the advantages, many sales leaders struggle to create sales forecasts... [Read more]

Jack Morse says, “There’s nothing quite like a clean slate — especially one that’s pre-populated with a generous helping of algorithmically generated spam. Perhaps realizing that the News Feed has over the years morphed into a cluttered mess, Facebook has started testing an entirely new feed with a subset of its users. After all,... [Read more]

Andy Crestodina says, “It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united... [Read more]

Alasdair Graham says, “While many businesses have been speedy adopters of emerging and disruptive technologies, banking and the financial services industry has been seen to lag behind. This could be chalked up to a myriad of factors including complex legacy systems or even the fact that a significant portion of high value clients, particularly... [Read more]

Danny Sullivan says, “The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions. Recovering from that blow isn’t easy.... [Read more]

Emma Brudner says, “While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting “send,” sales reps know that the situation should actually be reversed. After all, there’s no point in crafting a beautiful message if buyers don’t even open it. And what prompts... [Read more]

Ginny Marvin says, “Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the transition in a blog post Monday. About Google Customer Reviews The new, leaner program picks up the... [Read more]