HubSpot’s Guide to Get Started with Paid Search
Marketers are going for paid search to get priority positions in the search engines. Google, the biggest search player, earned 95% of its revenues from paid search in the year 2016.
HubSpot’s y Kate Taylor Mighty has published a free guide to get started with the paid search. Kate has focused on landing page testing, finding right keywords and SERP.
On finding new keywords, Kate says, “In addition to landing page testing, you can also use paid search to find new keywords for your campaign. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
In other words, if you are bidding on the keyword “red shoes”, Google might serve your ad when someone searches “red tennis shoes.” Even though you did not bid on the exact word, the keyword “red tennis shoes” will be included in this report because that’s what the user searched. The report also contains information about the performance of each of the keywords, so you can determine if it’s worth adding that keyword to your campaign”.
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