Google Launches Ads Data Hub for AdWords
Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick.
More about Ad Data Hub
- It gives advertisers access to detailed, impression-level data about their media campaigns across devices in a secure, privacy-safe environment
- It incorporates data from CRM system or marketing database.
On the launch of Ads Data Hub, Geoff Samek, Senior Product Manager, Ads Data and Privacy at Google says, “With the shift to mobile, consumer behavior has changed for good. Marketers need tools to help them make sense of this new world, and Ads Data Hub is a key step forward”.
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